This episode from “Behind the Machine” focuses on providing practical tips for conducting effective video interviews. The hosts discuss techniques for getting natural, authentic responses from interviewees while maintaining their comfort and trust throughout the process. The conversation covers everything from pre-interview preparation to day-of-execution strategies, emphasizing the importance of authenticity over rehearsed responses.

Key Topics Discussed:

Pre-Interview Preparation Strategy

The core message centers on avoiding over-preparation that leads to robotic responses. Daniel and the host argue against sending questions in advance, as this typically results in rehearsed, inauthentic answers. Instead, they recommend offering brief 5-minute phone calls to establish rapport and provide context about the video’s objective and how each speaker fits into the bigger picture. This approach maintains authenticity while reducing anxiety.

 Establishing Trust and Authority

Building trust is essential for compelling interviews. The interviewer must position themselves as the expert and support system from start to finish. This involves greeting speakers confidently, explaining the process clearly, and maintaining control throughout the session. When interviewees trust that the interviewer has everything handled, they can focus on being authentic rather than worrying about technical aspects or performance quality.

Day-of-Execution Techniques

Managing nerves and creating comfort on shoot day requires specific strategies. Key approaches include immediately establishing your role as the expert, reminding speakers that cameras should be ignored in favor of natural conversation, and emphasizing that heavy editing will remove any mistakes or hesitations. The phrase “we’re just having a conversation” helps speakers relax and deliver more natural responses.

The Power of Affirmation and Eye Contact

Emotional support during interviews significantly impacts results. Interviewers should act as cheerleaders, providing constant affirmation and encouraging speakers to complete their thoughts rather than cutting themselves off. Maintaining strong eye contact demonstrates genuine interest, builds trust, and helps speakers forget about the technical setup around them. This connection transforms the experience from a formal interview into an authentic conversation.