Audio vs Visual, How Both Impact the Audience – Episode 7 | Behind the Machine
This episode of “Behind the Machine” focuses on audio and visual (AV) requirements for fall and upcoming events. Donvil Collins interviews Marisa Dostilio, VP of Operations and Head of Events at VeeKast, discussing essential AV elements that can make or break an event. The conversation covers why professional audio is crucial over venue systems, the strategic use of screens and lighting, and how proper AV setup enhances audience engagement and event success.
Key Topics Discussed:
Professional Audio vs. Venue Audio Systems
Professional AV companies should handle event audio instead of relying on venue systems. Venue audio is designed for background music, not amplified speech or specialized content. These systems fail with large crowds, lack proper control capabilities, and venue staff typically don’t have the technical expertise needed for complex audio requirements.
Strategic Screen Placement and Usage
Screen necessity depends on venue size, audience capacity, and content requirements. Larger rooms with tall ceilings benefit from projection screens, while venues with obstacles need multiple screens. The recommended setup includes flanking screens on each side of the stage to ensure visibility from all angles.
Essential Lighting: Spotlights and Uplighting
Spotlights are necessary for all events to ensure speakers are visible and photos look professional. Without proper lighting, audiences lose interest and engagement drops. Uplighting transforms any space by adding color and warmth, creating a festive atmosphere that aligns with organizational branding and themes.
Voice of God and Audience Direction
The “voice of God” technique uses a booming, authoritative voice to direct audience attention during transitions. This can be live, pre-recorded, or delivered by staff members. It’s essential for managing audience flow from cocktail spaces to main programming and maintaining event momentum.
Gobo Lighting for Branding
Gobo lights project custom logos onto walls, floors, or stages using etched metal pieces over spotlights. They’re cost-effective branding tools that can guide guests, enhance registration areas, or create branded dance floors. Multiple gobos can create directional pathways throughout venues.